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Sales FAQ & Black Friday "What the F/X are we talking about?"

Nov 02, 2018
Video Length:  44:05
Presented By:  Panda Burress
This week, our sales team will answer many of the questions about Land F/X they hear most frequently. We’ll outline the software’s functionality and provide clarification on how licenses work and what is included. We’ll also go over the costs of our products and the details of our upcoming Black Friday Sale. Presented by Sales Associate Hannah Skov and Head of Sales and Marketing Panda Burress, this webinar will tell you everything you need to know about Land F/X leading up to our biggest sale of the year.

Webinar Contents:

Note: The following catalog of content covered in this webinar is time stamped to allow you to follow along or skip to sections of the video that are relevant to your questions. You can also search for content on this page using the FIND command in your browser (CTRL + F in Windows, Command + F in Mac OS.)

  • Intro/TOC
  • What is Land F/X?
  • What Makes Land F/X Unique?
  • Define CAD, F/X CAD, and Land F/X
  • Learning and Training
  • Implementing Land F/X
  • Breakdown of Land F/X Licenses
  • Land F/X Prices
  • Why Buy?
  • Black Friday
  • Black Friday Prices & Questions

0:00 – 2:19: Intro/TOC

2:19 – 3:03: What is Land F/X?

Land F/X is a custom developed program for architects, landscape architects, and irrigation designers that works in conjunction with your existing CAD platform.


Land F/X requires a CAD platform* to operate.


*AutoCAD LT cannot run Land F/X. LT has limited capabilities of running add-on software.

3:04 – 7:38: What Makes Land F/X Unique?

Full service:

We offer more than just software:

  • Support
  • Training
  • Tool functionality for all aspects of design
  • Manufacturer Connection
  • SketchUp Connection
  • Content
  • CAD standards
  • Customizable


Our history:

Family company (started by a landscape architect and his programmer son) with a long and successful history.


You’re likely already using CAD.

  • Industry standard
  • Not having to learn a completely new software platform
  • Easy to train and learn
  • Easy to integrate into existing standards
  • Land F/X connects AutoCAD to SketchUp, so you don’t have to do dual projects.

7:39 – 12:03: Define CAD, F/X CAD, and Land F/X

What if I don’t have CAD?

That’s what our F/X CAD is for. F/X CAD is an Autodesk authorized AutoCAD engine supported and maintained by Land F/X.


Coming from hand drawing?

F/X CAD and Land F/X will be your best entry into transitioning to using the software. The process will take longer because you’ll need to learn the basics of AutoCAD. With the advances in technology, hand drawing is fading, and you will have to convert to using software.


F/X CAD vs. Land F/X

F/X CAD is separate from a Land F/X license. F/X CAD will act as your CAD platform, and you’ll add Land F/X as a plugin.


F/X CAD cannot operate without a Land F/X license. This is part of our contract with Autodesk. We are able to sell a CAD platform specifically to be run with Land F/X for our users.


F/X CAD replacing your existing AutoCAD

Many Land F/X users have chosen to switch over from full AutoCAD to F/X CAD.


If you are not using one of the following items and just need the basic functions of AutoCAD, F/X CAD is a great option for you.

  • Civil 3D
  • AutoLISP
  • AutoCAD 3D tools


Question: Can I get a refund on my purchase for F/X CAD? (11:10)

Answer: Yes, we have a 30-day money-back return policy on our products.

12:04 – 17:53: Learning and Training

Existing CAD platform

You’re still in your familiar environment. I’s still CAD work – you’re just adjusting your process slightly.


Training resources

  • Weekly Power Tips
  • Webinars
  • Documentation and Knowledge Base
  • Guides
  • 30-day trainer


Enforce your office standards

Whether your firm has 3 employees or 300, rest assured that your entire design team is in sync and working toward the same goal.


New employees

We provide as much training assistance as possible so you don’t have to train a new employee on your office’s customized system.


Give us feedback.

We try to turn every question and issue into a Knowledge Base article. The more resources you have, the smoother your design process will be.


More about the 30-day trainer (16:15)

It’s geared toward trial users. However, you can open it by typing LANDFX in the Command line and pressing Enter. You can go through a trainer for planting or irrigation. Each trainer is a 30-day series of “challenges” that introduce you to key components of the software.


Question: Can my office get personalized training? (17:05)

Answer: Yes, we offer paid personalized training sessions. But keep in mind that you can get everything you’d learn in the training for free in the training resources listed above.

17:54 – 25:35: Implementing Land F/X

It might be time to re-evaluate your standards. Most CAD office standards have sprung from lack of CAD functionality rather than design preference. When implementing Land F/X, consider what a standard is, as well as why it exists. Think of it as a silver lining: You have an opportunity to enhance your standards – not just change them.


You won’t have to do too much “integration.” You’ll still be working within AutoCAD, using your basic CAD functions – you’ll just be using an additional set of tools for efficiency and accuracy.


Question: Does the LandFX folder need to be in a shared location if I’m using the software between work and home? (19:33)

Answer: It’s a good idea. We recommend our Cloud Data option, which syncs up all your installations, and the latest versions of your custom content and data will be available online as soon as you’re ready to work. You can choose to host the LandFX folder on a single computer (a Single-User installation) if you want.


Differences between software platforms (20:50):

Support (20:50)


Land F/X


  • Office hours: 8 a.m. – 5 p.m. Pacific
  • Operating hours: 6 a.m. – 10 p.m. Pacific
  • Email
  • Phone: +1 805-541-1003
  • Quick response times
  • Unlimited updates
  • Cloud databases, SketchUp, Rhino, details, site amenities
  • Unlimited installations
  • License transfer utility


Cost of support (included in purchase):

  • Weekly webinars
  • Power Tips
  • Documentation/Knowledge Base
  • Getting Started Guides

(all free with purchase)


Support (Service Select* only)

  • 9 a.m. – 5:30 p.m. Eastern
  • Software updates (unclear how many)
  • Additional learning services
  • Priority tech support
  • Access to Web and mobile solutions

*Service Select needed for most benefits


Cost: $670 for training

  • Scheduled webinars
  • In-person sessions
  • Guides

Cost: $75 – $750

Keysoft LandSCAPE


  • 9 a.m. – 5 p.m. Eastern for tech support
  • email
  • phone
  • Updates: unknown


Cost: No information provided

  • Videos
  • No training found on website




Functionality & price (23:26)


Land F/X


  • AutoCAD based
  • Site design tools
  • Planting and irrigation
  • Hardscape
  • 3D: SketchUp & Rhino Connection
  • Metric & Imperial
  • Customizable
  • Content library



  • New purchase: $495 – $2,995
  • Renewal: $100 – $600
  • Support: Included in purchase and renewal
  • Training: Included in purchase and renewal
  • Updates: Included in purchase and renewal



  • Starting price: $1,495
  • Max yearly upkeep: $400 – $900



  • Not AutoCAD based
  • Site design tools
  • Planting and irrigation
  • Hardscape
  • Vectorworks-specific 3D tools
  • Metric & Imperial




  • New purchase: $3,045
  • Renewal: Could not find information.
  • Support: $670
  • Training: $75 – $750
  • Upgrades: $1,066 – $2,284


Starting price: $1,495

Max yearly upkeep: $400 – $900

Keysoft LandSCAPE


  • AutoCAD based
  • Site design tools
  • Planting and irrigation
  • Hardscape
  • LandCADD-specific 3D tools
  • Metric & Imperial
  • Customizable



  • New purchase: No information provided.
  • Renewal: No information provided.
  • Support: No information provided.
  • Training: No information provided.
  • Upgrades: No information provided.


Starting price: Unavailable

Max yearly upkeep: Unavailable

25:36 – 27:45: Breakdown of Land F/X Licenses

27:46 – 33:57: Land F/X Prices

  • Design F/X: $495 with a yearly renewal of $100
  • Planting F/X: $1,495 with a yearly renewal of $400
  • Design F/X: $2,995 with a yearly renewal of $600
  • F/X CAD: $1,995 with a yearly upgrade of $500 per year (or $995 to upgrade 2 to 5 year versions)


Renewals cover:

  • Tech support
  • Training
  • Version updates
  • Access to our cloud database
  • Ability to reinstall


Question: Does the yearly renewal for Irrigation F/X also include the yearly upgrade of F/X CAD? How often do I need to upgrade F/X CAD? (28:55)

Answer: No, it does not. Renewals for Irrigation F/X, Planting F/X, and Design F/X include your Land F/X license and all the support, training, etc. F/X CAD upgrades are $500 per year, or $995 if you skip 2 to 5 years.


Question: If we decide not to renew but then change our mind after a year or two, do we need to pay the initial fee again? (29:45)

Answer: No, you will not. You’ll just need to pay for your renewals for the years you skip.


Question: If we already have a Land F/X license and we purchase an additional license, will our renewals all come up on the dates of purchase? (30:16)

Answer: No. Once you purchase a new license, we’ll prorate your renewal date so your renewals will all fall on the same date. 


Determine what you need

Rule of thumb: You may install Land F/X on as many computers as you want, but the number of licenses you carry is the number of people who can use the software at the same time.


Mixed office: Irrigation and planting design?

Your office can have a mixed set of Land F/X and Irrigation F/X licenses. The License Manager allows you to share the functionality of the irrigation license on multiple stations.


What to determine: How many employees are designing irrigation systems at one time? From there, you can work backward on how many licenses you actually need.


Note: Although Irrigation F/X includes Planting F/X, it does not count as two licenses.


Question: Can multiple people use F/X CAD at once? (33:10)

Answer: No. As with Land F/X, you can install one F/X CAD license on multiple machines, but it can only be used on one machine at once.


Question: If I upgrade from Planting F/X to Irrigation F/X, do I still get the updates for Planting F/X? (33:20)

Answer: Yes. It’s treated as one piece of software.

33:58 – 37:20: Why Buy?

Increased capabilities

  • With processes automated, you can focus more time on how you want to design.


Time savings


How much time do you currently spend on:

  • Generating a schedule
  • Counting plants and calculating hatches
  • Labeling
  • Rendering colorization



  • The software pays for itself, whether it’s evaluated as money saved or increased revenue.


Staying competitive

  • Maximize your current workforce while increasing business.



37:21 – 39:17: Black Friday

  • We take RSVPs throughout the month of November for 50% off.
  • 50% off November 23–26
  • 30% off all November
  • No extensions
  • Not valid with other discounts
  • Not valid on past purchases
  • Sale only valid on new purchases
  • Renewals and upgrades not included
  • Tax applied to California purchases

39:18 – end: Black Friday Prices & Questions

Contact our sales team:

+1 805-541-1003


Question: How often do you recommend upgrading F/X CAD? Do I have to renew each module (Irrigation, Planting, and Design) each year? (42:00)

Answer: You don’t have to upgrade F/X CAD each year, but we recommend it. If you don’t renew your Land F/X licenses (Irrigation, Planting, Design) each year, you lose access to updates, our latest cloud-based content, and tech support. If you have cloud data, you’ll lose functionality of the software itself.


Question: What if our office doesn’t upgrade F/X CAD for 5 years but want to upgrade after 5 years? (42:24)

Answer: In that case, you would pay $995 and be bumped up to the latest version of F/X CAD.

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